Frustrated by the conventional “work-for-hire” model of the creative business, Jim Coudal of Coudal Partners and Jason Fried of 37signals have pushed their companies in a decidedly more entrepreneurial direction over the past two years. With the idea of taking a greater amount of control over the creative they produce, both firms have built products and businesses which allow them a large degree of independence and the ability to apply the crafts of design, writing and programming for their own benefit. As Coudal said in a recent article, “the only way to free yourself from the tyranny of clients is to become one.”
Jason Fried’s speach is a must hear for any creative with a web project in mind. Highly inspiring.
I was frustrated by the fact that SXSW was just posting audio files rather than producing a proper podcast that I could subscribe to. So, I wrote my own… you can subscribe to it at:
http://feeds.feedburner.com/inkbase-sxsw06
You can read more about it at my site.