One of my dear friends, Manuel Bujold, has been cooking up a brilliant project for the past couple of years, called MAP or Make Art Public / Mouvement d’art public.
It was finally launched a few months ago at Square Victoria metro station. If you live in Montreal, you might’ve seen that there is a publicity free section of billboards. The ads have been replaced by art, exposing artists to thousands of daily metro users. The project will also be launched in Ottawa, Québec, Toronto, Vancouver, Calgary and Mexico.
Art will replace publicity in subways, bus stops, billboards and columns, so check it out if you can!
Written by Moon-Hee for Vu d’ici
Innovation is even more tasty when it is local! Yummie!
Yeah, that’s a good idea to bring some life into dull advertising billboards.