She’s for me, and for lotsapeople, an inspiration as a blogger – and business founder:
Fortune Magazine, Mena Trott is on the cover as part of this year’s ‚Äú10 trends”. Reads some of Mena’s old posts, crisp clean authentic writing. 2001, its a girly kind of blog. 2004, the product and the company has grown, now she has Mena’s Corner. She will be the friendly, intelligent voice of the company. Read lots of entries and you can get a good sense of who she is.
The things she is doing so well: good at telling stories, she tells the truth, she is passionate, and she loves her company. She uses the things of this world, tangible stuff, she’s not brief, very fresh in writing and perspective, great voice. A great writer. Good example of how a corporate blog should sound.