A well inspiring video directed by Hillman Curtis about designer Paula Scher.
What struck me the most is when she talks about the place left for spontaneity in her work – that she gives herself permission to create something in a flash, a second, without having to go trough a long (and sometime difficult) creative process cycle which everyone calls out for.
I do think that best ideas can come simply sometimes, in a flash, and they can be the best ones ever. To give credibility to these ideas is the designer’s decision, but most of the time, what comes too easily is left out as ‘easy solution=not good one’.
As paul rand manifested many times, its all about intuition. And spontaneity.
* Paula Scher, the video
* a conversation with,
* Pentagram’s impressive studio.