{"id":559,"date":"2004-11-18T10:09:33","date_gmt":"2004-11-18T14:09:33","guid":{"rendered":"http:\/\/mcturgeon.com\/blg\/2004\/11\/18\/paula-scher-pentagram\/"},"modified":"2023-09-07T05:07:41","modified_gmt":"2023-09-07T10:07:41","slug":"paula-scher-pentagram","status":"publish","type":"post","link":"https:\/\/mcturgeon.com\/blog\/2004\/11\/18\/paula-scher-pentagram\/","title":{"rendered":"Paula Scher &#038; Pentagram"},"content":{"rendered":"<p>A well inspiring video directed by <a href=\"http:\/\/www.hillmancurtis.com\/\">Hillman Curtis<\/a> about designer Paula Scher.<\/p>\n<p>What struck me the most is when she talks about the place left for spontaneity in her work &#8211; that she gives herself permission to create something in a flash, a second, without having to go trough a long (and sometime difficult) creative process cycle which everyone calls out for. <\/p>\n<p>I do think that best ideas can come simply sometimes, in a flash, and they can be the best ones ever. To give credibility to these ideas is the designer&#8217;s decision, but most of the time, what comes too easily is left out as &#8216;easy solution=not good one&#8217;.<\/p>\n<p>As paul rand manifested many times, its all about intuition. And spontaneity.<\/p>\n<p>* <a href=\"http:\/\/av.adobe.com\/studio\/paulascher\/paulascher.html\">Paula Scher<\/a>, the video<br \/>\n* <a href=\"http:\/\/www.apple.com\/pro\/design\/scher\/\">a conversation with<\/a>,<br \/>\n* <a href=\"http:\/\/www.pentagram.com\">Pentagram&#8217;s impressive studio<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well inspiring video directed by Hillman Curtis about designer Paula Scher. What struck me the most is when she talks about the place left for spontaneity in her work &#8211; that she gives herself permission to create something in a flash, a second, without having to go trough a long (and sometime difficult) creative&hellip; <a class=\"more-link\" href=\"https:\/\/mcturgeon.com\/blog\/2004\/11\/18\/paula-scher-pentagram\/\">Continue reading <span class=\"screen-reader-text\">Paula Scher &#038; Pentagram<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/559"}],"collection":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":1,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/559\/revisions"}],"predecessor-version":[{"id":10317,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/559\/revisions\/10317"}],"wp:attachment":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/media?parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/categories?post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/tags?post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}