{"id":357,"date":"2004-05-26T17:39:03","date_gmt":"2004-05-26T21:39:03","guid":{"rendered":"http:\/\/mcturgeon.com\/blg\/2004\/05\/26\/infopresse-le-portail-du-marketing-de-la-publicitt-des-communications\/"},"modified":"2023-09-07T05:07:59","modified_gmt":"2023-09-07T10:07:59","slug":"infopresse-le-portail-du-marketing-de-la-publicitt-des-communications","status":"publish","type":"post","link":"https:\/\/mcturgeon.com\/blog\/2004\/05\/26\/infopresse-le-portail-du-marketing-de-la-publicitt-des-communications\/","title":{"rendered":"Infopresse, le portail du marketing, de la publicit?t des communications"},"content":{"rendered":"<p>Attention \u00e2mes sensibles, votre coeur pourrait l\u00e2cher!<\/p>\n<p>&#8220;&#8230; C&#8217;est que cette campagne, qui comprend neuf messages t\u00e9l\u00e9 de 20 secondes, est v\u00e9ritablement effrayante: elle cherche \u00e0 secouer les t\u00e9l\u00e9spectateurs qui seraient amorphes devant leur petit \u00e9cran, comme peut secouer une tasse de caf\u00e9 bien fort. Le slogan est d&#8217;ailleurs &#8220;K-fee. Kaffee in hohen Dosen&#8221; (K-fee, le caf\u00e9 \u00e0 haute dose).<\/p>\n<p>Depuis trois semaines, les Allemands ne cessent de parler de cette campagne. Il y a ceux qui jubilent en voyant ces messages qui tranchent avec les autres, et ceux qui s&#8217;indignent d&#8217;une telle violence \u00e0 la t\u00e9l\u00e9vision.&#8221;<\/p>\n<p>* <a href=\"http:\/\/www.infopresse.com\/ArticleComplet.aspx?IdArticle=8817\">campagne t\u00e9l\u00e9 K-fee<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attention \u00e2mes sensibles, votre coeur pourrait l\u00e2cher! &#8220;&#8230; C&#8217;est que cette campagne, qui comprend neuf messages t\u00e9l\u00e9 de 20 secondes, est v\u00e9ritablement effrayante: elle cherche \u00e0 secouer les t\u00e9l\u00e9spectateurs qui seraient amorphes devant leur petit \u00e9cran, comme peut secouer une tasse de caf\u00e9 bien fort. Le slogan est d&#8217;ailleurs &#8220;K-fee. Kaffee in hohen Dosen&#8221; (K-fee,&hellip; <a class=\"more-link\" href=\"https:\/\/mcturgeon.com\/blog\/2004\/05\/26\/infopresse-le-portail-du-marketing-de-la-publicitt-des-communications\/\">Continue reading <span class=\"screen-reader-text\">Infopresse, le portail du marketing, de la publicit?t des communications<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/357"}],"collection":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":1,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/357\/revisions"}],"predecessor-version":[{"id":10518,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/357\/revisions\/10518"}],"wp:attachment":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/categories?post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/tags?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}