{"id":2014,"date":"2006-08-03T23:57:56","date_gmt":"2006-08-04T03:57:56","guid":{"rendered":"http:\/\/mcturgeon.com\/blg\/2006\/08\/03\/mass-media-vs-niche-media-the-end-of-the-one-to-many-era-a-new-start-for-traditional-media\/"},"modified":"2023-09-07T04:57:08","modified_gmt":"2023-09-07T09:57:08","slug":"mass-media-vs-niche-media-the-end-of-the-one-to-many-era-a-new-start-for-traditional-media","status":"publish","type":"post","link":"https:\/\/mcturgeon.com\/blog\/2006\/08\/03\/mass-media-vs-niche-media-the-end-of-the-one-to-many-era-a-new-start-for-traditional-media\/","title":{"rendered":"Mass media vs. niche media: the end of the one to many era, a new start for traditional media"},"content":{"rendered":"<p>I know i am not the best blogger these days, tending to prefer enjoying the sun on my balcony instead of sharing thoughts on the wild wild web. Still, things are moving and we&#8217;re working quite a lot. Here is a document we worked on in the last days.<\/p>\n<p>&#8220;<i>The focus of traditional mass media has to change: traditional media should not only produce and distribute content via traditional and new media channels, they now have to become lively platforms where people will be given a voice and the tools to communicate and produce media content. <\/p>\n<p>In 2006 the role of traditional media is to be a guide for people, and not a mere one to many marketing machine.<\/i>&#8221;<\/p>\n<p>Read the article on <a href=\"http:\/\/www.meidia.ca\/archives\/2006\/08\/mass_media_vs_n.php?l=en\">me\u00efdia<\/a>, pdf available <a href=\"http:\/\/www.meidia.ca\/doc\/mass_vs_niche_082006.pdf\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know i am not the best blogger these days, tending to prefer enjoying the sun on my balcony instead of sharing thoughts on the wild wild web. Still, things are moving and we&#8217;re working quite a lot. Here is a document we worked on in the last days. &#8220;The focus of traditional mass media&hellip; <a class=\"more-link\" href=\"https:\/\/mcturgeon.com\/blog\/2006\/08\/03\/mass-media-vs-niche-media-the-end-of-the-one-to-many-era-a-new-start-for-traditional-media\/\">Continue reading <span class=\"screen-reader-text\">Mass media vs. niche media: the end of the one to many era, a new start for traditional media<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/2014"}],"collection":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/comments?post=2014"}],"version-history":[{"count":1,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/2014\/revisions"}],"predecessor-version":[{"id":8883,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/posts\/2014\/revisions\/8883"}],"wp:attachment":[{"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/media?parent=2014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/categories?post=2014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcturgeon.com\/blog\/wp-json\/wp\/v2\/tags?post=2014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}