David Lynch à propos du product placement

Dans un article intitulé “La cage à connards”, Pierre Foglia nous fesait part ce weekend de son dégout en ce qui a trait au placement publicitaire au cinéma.

“… Le meilleur placement de produits est celui qui ne se remarque pas tant il s’insère naturellement dans l’histoire, inconsciemment mémorisé…”

Suite à ma récente entrée où je parlais justement de marketing responsable et socialement acceptable, pas nécessaire de vous dire que j’appuie fortement les propos de Foglia, et je vous invite à aller voir un bout d’entrevue dans lequel on demande à David Lynch ce qu’il pense du product placement


Citoyens du monde, ouvrez-vous les yeux! Demandez-vous, qu’est-ce qu’on essaie de me vendre? Pourquoi? Les publicitaires ont-ils vraiment à coeur mes intérêts ou bien les leurs et ceux de leurs clients? Qui produit, et avec quoi, et à quel prix pour notre culture, notre santé physique, mentale, et pour l’environnement?

Je reviendrai sur tout ça, très très bientôt…


Posted: April 9th, 2007 | Author: | Filed under: Medias | 1 Comment »

Web based project management tool

I am looking for a web based project management system including time tracking for multiple users and billing.

Please let me know if you have something to recommend.


Posted: April 5th, 2007 | Author: | Filed under: Projects | 10 Comments »

Sign ‘O’ the Times

picture by Chris.


Posted: April 4th, 2007 | Author: | Filed under: Daily thoughts, Music | 1 Comment »

Thinking alot

about Authentic Marketing. Ethical Marketing. Socially acceptable and responsible marketing.

Since i am more and more repelled by marketing, by the manipulation of thoughts to sell the useless, i should be posting my thoughts about the topic here pretty soon.

I have been thinking and taking notes since weeks, i just need to gather the guts it takes to assume what i’ll be putting down here in the next days.

Meahwhile, i got rid of the winter carpets today. Feels really good.


Posted: April 1st, 2007 | Author: | Filed under: Daily thoughts | Comments Off

Montreal Metro Party

montreal metro party

Last Friday I went over to Henri-Bourrassa metro around 9pm to check out the newmindspace flash mob metro party. I think we were over 100 people jam-packed into the last wagon of the train, most were dancing, jumping up and down and screaming. Even more when the doors would open at each stop. After having done all the stations on the orange line, we switched back to the other direction but finally got kicked out at Côte-Ste-Catherine metro. Oh well, it was fun I laughed a lot but it was a one time thing for me. It’s kinda hard to party in a moving metro wagon when your blatter’s about to explode!

check out : montreal metro party the clip!


Posted: April 1st, 2007 | Author: | Filed under: Uncategorized | 3 Comments »